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About CBME AWARDS


CBME AWARDS is China’s children, baby and maternity industry's most anticipated awards. It brings renowned experts, industry leaders and media together. CBME AWARDS comprises of Innovative Products Awards, Most Influential Brands and more. Nominations are open to the public. Short-listed entries will be featured at the CBME Awards Gallery.


Retail Dark Horse of the Year   NEW
Retail dark horse of the year is awarded to fast growing retail enterprises with a good reputation in China’s child, baby and maternity industry. This award is to recognize the highly dynamic and fast-growing dark horse companies who have the ability to continuously mine unused resources and have a bright forecast for future development.


Top Unit Area Performance Store of the Year   NEW
Top unit area performance store of the year (unit area performance=sales performance ÷ area of the store), is rewarded to the top stores with the best unit area performance.


Retail Innovation of the Year   NEW
Retail innovation of the year is awarded to the most innovative retailer, who has shown exceptional creativity in their business model, membership management, customer experience and promotions for the period from June 2017 to May 2018 in the child, baby and maternity industry.


Innovative Products Awards
The Innovative Products Awards is set to show and evaluate the latest creative patented children, baby and maternity products in the year, encourage the children baby maternity enterprises to conduct independent innovation and improve product quality, and at the same time  enable industry insiders to master the latest product trend of the children baby maternity industry in the first time.


Award for Ten-year Service
The Award for Ten-year Service is awarded to the enterprises or individuals that have been engaged in the children baby maternity industry for more than 10 years to thank them for their contributions to the industry development.


Award for Excellent Twenty-year
The Award for Excellent Twenty-year is awarded to the enterprises or individuals that have been engaged in the children baby maternity industry for more than 20 years to thank them for their contributions to the industry development.


Best Corporate Social Responsibly Awards
The Best Corporate Social Responsibly is awarded to the enterprises or individuals that are engaged in charity and public welfare undertakings to thank them for their contributions to society.


Entrepreneur of the Year
The Entrepreneur of the Year is awarded to the individuals who have prospective spirit of innovation, strong social responsibility or remarkable market insights and have made outstanding contributions to the children baby maternity industry this year.


Influential Brand of the Year
The Influential Brand of the Year is for the outstanding brands which have great reputation and influence in China's children baby maternity industry and consumption field and lead the healthy sustainable development of the industry.


Top Retailer Award
Top Retailer Awards is for excellent retailers with outstanding performance and leading positions in China's children baby maternity industry.


Top Area Retailer Awards
The Top Area Retailer Awards is for the excellent retailers with outstanding performance and leading positions in China's children baby maternity industry in East China, South China, West China, North China and Central China.


Lifetime Achievement Award
The Lifetime Achievement Award is to commend the individuals who have made great contributions to the children baby maternity industry for a long time, which is the highest honor of the industry.