BabyCentre Reveals Survey Results
BabyCentre's annual Mums' picks survey has revealed brands such as Maxi-Cosi, Ella's Kitchen, MAM and Tesco are among UK parents' first choice when it comes to essential baby buys.
Over 3000 mums were asked to rate baby products in 13 different categories including disposable nappies, car seats, highchairs and travel systems.
Maxi-Cosi continues its winning streak from the last two years by achieving four of the top five best car seats suitable from birth. Maxi-Cosi is popular with many celebrities, including A-list dads Jamie Dornan, Ronnie Wood and Louis Tomlinson, who each opted for one of the brand's car seats last year.
While these British super-dads are helping to maintain Maxi-Cosi's popularity, Hollywood power couple Mila Kunis and Ashton Kutcher also seem to be influencing the UK market. It's their preferred brand Britax that wins the next stage car seat category.
UPPAbaby has secured the top two spots in the travel systems category, proving itself as a firm favourite among new parents. It's possible that social media pioneer and UPPAbaby user Mark Zuckerberg, whose baby turned one last month, has something to do with the brand's rising popularity.
Celebrity parents have an undoubted influence over new and expecting mums and dads. The iCandy Peach, which features in four Mums' picks 2017 categories, is favoured by sports superstar Sir Andy Murray and his wife Kim. The couple had their first child in 2016.
Mum favourite MAM has secured the number one spot in our bottle sterilisers category. BabyCentre mums also chose the MAM Microwave Steam Steriliser as the best steriliser for all five of our attribute categories: looks, ease of use, quality, value for money and space-saving.
This year's survey saw the introduction of four new categories: nursery retailer, family supermarket, disposable nappies and baby food. Mothercare wins nursery retailer, with department store giants John Lewis and Amazon tailing just behind.
The increasing popularity of low-cost supermarkets is reflected in their results as Aldi Mamia is chosen as mums' preferred brand of nappy for 2017. However, it's Tesco that claim the honour of most popular supermarket. More BabyCentre mums choose the grocery giant for their family shop than anywhere else.
There's never been a more health-conscious generation of parents than there is now, and this shows in the baby food brands that BabyCentre mums have picked as their favourites. Every brand in the top five are shunning additives in favour of hand-picked, high quality ingredients - an approach to baby food that's clearly working! It's Ella's Kitchen, a company that prides itself on being 100% organic, that secures first place.
Much-loved brand Medela has dominated the Mums' picks 2017 breast pump category, securing four of the top five products. Medela is also in the number one spot for breast pumps that are space-saving, attractive, easy to use and value for money.
The Ikea Antilop and Stokke Tripp Trapp highchairs have become modern classics, as parents are drawn to their clean and simple designs. Although Stokke was top last year, Ikea has reclaimed the number one position in their Mum's picks 2017 charts.
This year's top five changing bags see sleek and simple designs popular with the public. Ultimately, floral and feminine designs have won out as Cath Kidston and Pink Lining claim the top two places.
Sarah Redshaw, managing editor at BabyCentre, said: "Shopping for baby products can be really overwhelming for new and expecting parents. There are so many brands on the market all claiming to be the best that it can be difficult to know what to choose. Mums' picks offers mums and dads a helping hand when it comes to those tricky decisions about what to buy and where to shop."
Source: Nursery Today