Although the birth rate in China has declined in recent years, the market for maternal and baby nutrition products continues to expand. This is attributed to the increased spending power of families with babies and young children, as well as the elevated parenting concepts.

Korean baby supplement brand BeBecook has achieved the top position in the South Korean Market, boasting a market share exceeding 30%. How did the company achieve such a high market share? What are the differences between the baby complementary food market in China and Korea? Read this article and find the answer.

The Chinese baby food market is on a trajectory toward substantial growth, with an anticipated value of approximately US$27.28 billion by 2030, Research and Markets reported.

The consumption Trend in the Spring Festival reflects some new trends in the Chinese maternity and baby industry in 2024.

The children’s wear market in China was valued at USD 53.92 billion in 2023, and it is anticipated to reach a value of USD 79.66 billion by 2028, registering a CAGR of 8.12% during the forecasted period (2023-2028). The market in the country is rapidly growing on account of a large potential customer base with a massive population and an increasing middle-class population.