German parents are worried about product deficiencies in toys
The SGS consumer study "Product Safety in Consumer Goods" suggests that more than 70% of Germans are afraid that their children will be harmed by deficient products.
The results of the consumer study, “Product Safety in Consumer Goods” show that Germans are worried when purchasing toys. Most are worried about injuries caused by inferior products, while 66% are worried that the toys might contain harmful chemicals. Product safety is therefore an important purchasing criterion. Of those surveyed, 71% would be willing to pay a higher price for independently tested products. On behalf of the independent testing institute, SGS, GfK interviewed a representative 1000 Germans on this topic.
The surveyed consumers indicated that they looked on the Internet for tests and experience reports before buying. In cases where online reports raised doubts, they would not buy the product. Other influencing factors include negative media reports and warnings from consumer organisations.
"Made" In as a mark of quality
As reported on 30.03.17 in our article: “Seal of quality: ‘Made in Germany’ is the world’s most popular designation of origin”, the country of production plays an important role for consumers. Goods from Germany are particularly trusted, while products manufactured in China, for example, are viewed much more critically.
Test seals and quality seals provide guidance
Of those surveyed, 77% look for seals of quality when purchasing children’s toys. In this regard, Germans trust the GS mark for “tested safety” and the TÜV seals, such as the “tested for toy safety” seal of approval from SGS-TÜV Saar.