About CBME AWARDS


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As the symbolic dialogue platform of the children, baby and maternity industry, CBME AWARDS as the selection activity of  CBME, has gained widespread attention and recognition from the industry for years, which effectively enhance the enterprise’s influence, competitiveness and brand value. Meanwhile, CBME is also constantly innovating. Superior Awards will be launched as the first time at CBME AWARDS 2020, which has achieved fully upgraded in Awards, Selection and Channel in a more segmented, focused and mainstreamed way.


  • Awards Upgrade: product awards are more abundant with – Attractive Appearance Awards, Innovative Design Awards, Black Technology Awards

  • Selection Upgrade: Superior Awards selection will be based on ‘professional score (40%) + industrial vote (20%) +consumer vote (20%) + superior product festival sales data (20%)’ and other multidimensional data.

  • Channel Upgrade: Joint online mainstreamed platform and centralized the exposure; help award-winning products to access to the offline mainstreamed retail channel of baby and maternity in the form of ‘Superior Festival’.


 

Innovative Design Award


The Innovation Design Award is to demonstrate and evaluate the excellent functional innovation products in the industry of child, baby and maternity. It encourage the independent innovation of industry enterprises, and meanwhile, shows the insiders the latest product trend of child, baby and maternity industry in the first time.


Product Category:

① Baby Travel Gear: Children's cart, backstrap, car safety seat, etc.

② Baby Bedding and Furniture: Baby beds, children's furniture suits, bedding suite, etc.


③ Baby Feeding Product: Milk bottle and pacifiers, milk bottle sterilizers, tableware, kettles & cups, milk heaters, breast pump, food cooker, etc.


④ Baby Care Product: Toothbrushes and toothpastes, safety products, bath appliances, hair clippers, nail scissors, thermometers, nasal aspirators and other daily care products, small household appliances, cleaning and disinfection products, skin care products, health care products, infant & child toiletries, etc.;

 

⑤ Educational Product: Souvenirs, all kinds of toys, books, audio-visual products, etc.


♣Assessment Standards

Innovation: Describe the product innovation from product function, technique, materials, etc.

 

User Experience: Describe the improvement of the real user experience, as well as the benefit the innovation brings to the user.

 

Safety and Environmental Protection: Whether the materials and technique are safe and reliable, live up to the environmental protection standards, or innovate in safety and environmental protection.



click to download the application form

Please send your application form to Michelle.Lan@informa.com during March 23 - May 20

 


Attractive Appearance Award


The Attractive Appearance Award is awarded to the outstanding innovation of the product appearance design in the children, baby and maternity industry of the year, encouraging the children, baby and maternity enterprises to continually produce products with attractive appearance.


♣Assessment Standards

 

Appearance Design Concept: Describe the innovation of the product appearance design from the design conception of the appearance, the concept delivered to the consumers, etc.

Appearance Design Highlights: Describe the highlights of the appearance design of the product.




click to download the application form

Please send your application form to Michelle.Lan@informa.com during March 23 - May 20



Black Technology Award


The Black Technology Award is set for the user experience of the existing technology upgrading and improvement in the child, baby and maternity industry, and intellectual products like new hardware, new software or new technology etc., which provoke people's admiration.


♣Assessment Standards

Scientific and Technological Innovation: Describe the scientific and technological innovation from the intelligent hardware and software of the product, intelligent application, technological innovation, etc.

User Experience: Describe the improvement of the real user experience, as well as the benefit the innovation brings to the user.


click to download the application form

Please send your application form to Michelle.Lan@informa.com during March 23 - May 20