CBME China 2024

17-19 July 2024 | National Exhibition and Convention Center (NECC), Shanghai, China

| EN

Why Exhibit

CBME is your face-to-face opportunity to

• Meet your customers, understand their sales requirements and increase sales.
• Find quality buyers and business partners, develop new business relationships and get quality sales lead.
• Showcase your latest innovations, build your brand and increase mindshare in China and the region.

Grasp Your Share of China's Baby Products Market

China: Your Huge Market Opportunity

1.The economic development prospects of China in 2023 are optimistic, with positive consumption policies and the release of consumption potential.

China’s GDP growth rate in 2023 is 5.2%, leading the global average GDP growth rate of +2.2%, and the Asia-Pacific average growth rate of +4.9%. The Chinese Academy of Sciences predicts that
China’s economic growth rate will reach +5
.3% in 2024.(1)

2.The consumption potential of the children, baby, and maternity's market in China is gradually being released.

Consumption upgrades are strong, and the space for the Chinese CBM’s market
continues to grow. Overall, the CBM industry is still in a growth phase. Many regions
have introduced policies to promote population growth. In 2023, the Chinese CBM’s
market transaction scale is expected to reach CNY 4 trillion, a 15.6% YoY increase
and surpassing the 2016 level.(2)

3.The penetration rate of maternal and infant e-commerce in China is steadily increasing.

Accompanied by the New Retailing and online live streaming, it is expected that
the size of the CBM e-commerce market in 2023 will exceed trillion. In 2023, China’s total import and export value will be  6.85 trillion dollars, a year-on-year increase of 0.2%. China’s cross-border e-commerce import and export will be 390.1 billion dollars, with an increase of 15.6%.(3)

4. Offline is still the most core channel for the sale of mother and baby products.

In 2024, China’s maternal and baby consumption industry is predicted to reach 1246 billion dollars, driven by legislation and market demand. (4)

MAT21 06-MAT22 06 CBM Categories: Proportions of Sales in Online channels, Modern Channels, and Maternal & Children Channels.(5)


In 2024, China’s maternal and baby consumption industry is predicted to reach 1246 billion dollars, driven by legislation and market demand. (4)

Compared with 2019, the growth of maternal and infant physical stores was basically the same, and the sales performance recovered rapidly in the second half of 2020. Looking at the performance or maternal and infant stores in 2020, more than half of the stores

have increased slightly. (6) New channels, new categories, mark segments and diversified scenes will continue to lead the maternal,  and infant market, and the market potential of medium and big children’s products is huge.

Source: (1)National Bureau of Statistics ;  (2)Annual Analysis of China’s Internet Mother and Baby Products Industry 2023-Analysis.com;(3)BigData-Research;(4)iiMedia Research;(5)NielsenIQ

Partial List of Buyers at CBME China 2024

Gather 97,822 Global Professional Buyers