Purchases of baby care products through e-commerce are a big source of growth for its market in China. Cross-border baby care related sales online are some of the most popular for Chinese consumers, in addition to beauty and food products.

Chinese baby personal care market is estimated to see sustained growth, with total sales value set to grow at a CAGR of 14.5% in the next five years*, to reach RMB18,888 million in 2023.

The retail volume of China's toy market reached 75.97 billion yuan (about 10.7 billion U.S. dollars) last year, up 7.8 percent from the previous year, data from the China Toy & Juvenile Products Association showed.

Overall sales of infant formula in China grew 86% year-on-year in February 2020.

Canadian toy company, Spin Master, has signed a deal with Chinese internet giant, Alibaba.

ON Kids & Family (Mediawan Group) and ZAG have partnered with Fantawild in a joint venture to develop the animated brand Miraculous in China. Fantawild has acquired all Chinese rights to the property and will invest and participate in the development of t

In late January, a fierce “Fight against COVID-19” was triggered throughout the country. This was another nationwide epidemic invasion in China since 17 years ago. Compared with the SARS in 2003, COVID-19 is more widespread and infects more people. Undoub