Following the outbreak of Covid-19 in January China’s FMCG market was significantly impacted as shoppers were confined to their homes. Sales starting to decline during the week of CNY and experienced decline for 6 consecutive weeks. The fastest rate of de

Rainbow Rangers began its initial run on CCTV Kids in January, and a second run debut on February 28, where it is currently running six episodes per day. Since the series has additionally become available on CCTV’s digital platform,iQiyi, Rainbow Rangers

According to figures from Euromonitor International, the value of the global baby diaper market in 2019 was $43.38 billion (real terms, 2019 fixed exchange rate), and it is expected to witness modest growth over the next five years, with a compound annual

To understand how this is changing Chinese consumers’ behaviour and attitude during this time, and how they might resume/change their spending once the pandemic is over, Kantar launched a nationwide survey from Feb 6 till 9 through WeChat. The survey mana

The biggest toy trends of 2020 put kids fully in the driver's seat when it comes to how they want to play. Toymakers are responding to their call with more products that invite the whole family to play and create together and toys that continue to innovat

Baby Foods and Infant Formula market worldwide is projected to grow by US$22.7 Billion, driven by a compounded growth of 5.4%.

L.O.L. Surprise! continues its global expansion with a new licensing partnership between MGA Entertainment and iQIYI, a market-leading online entertainment service in China. This partnership represents the first endeavor in China for the L.O.L. Surprise!